Yaju Vaghela is a versatile partner associated with the brand since its inception in 2007. Yaju has championed the retail operations and management of the business leading to a world-wide expansion of stores across numerous locations. He brings a wealth of cafe-management acumen and aces the business relationship development of the organization. He has a huge contribution in the branding, purchasing and Franchise development functions of the business.
After running successful operations in India, he has expanded the business into Singapore, Hong Kong, Malaysia, Sri Lanka, Pakistan, Oman and other parts of the globe.
Drawing on Years of Retail experience, he has designed an inviting and distinctive interior for the boutique chocolate cafe as well. He has dedicated a decade in developing the personal relations and organising promotional events for building the brand and making the brand familiar amongst the masses.
Yaju holds a strategic vision shared by all 3 partners and aims for the popularity of the brand and compliments the company in numerous ways.